Conceptual Businesses

This section showcases a series of imaginative, design-forward projects that explore branding, identity, and visual storytelling across a variety of industries. Each project demonstrates a unique approach to logo design, typography, color palettes, and overall brand identity, highlighting versatility from boutique retail and wellness to creative studios and community-focused platforms.

Through these conceptual businesses, the portfolio emphasizes creative problem-solving by developing distinctive brand identities from concept to visual execution. It highlights cohesive design systems that integrate logos, typography, color palettes, and graphic elements for versatile applications. Each project also focuses on story-driven design, crafting narratives that communicate the brand’s mission, values, and personality.

These projects illustrate how thoughtful design can transform ideas into engaging, memorable, and visually compelling experiences, ready for application across business cards, packaging, marketing materials, and other brand touchpoints.