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Ember & Oak
Conceptual Businesses
Botique
This project demonstrates a warm and sophisticated business card concept for Ember & Oak, an artisanal candle and home goods boutique. The design balances rustic charm with modern elegance, featuring:
A hand-drawn flame-and-oak logo symbolizing craftsmanship and natural beauty
A warm, earthy color palette with shades of amber, brown, and cream to evoke comfort and quality
Minimalist typography using a clean serif paired with subtle decorative elements for a boutique feel
The overall goal was to create a cohesive, approachable identity system that could extend seamlessly to product packaging, in-store signage, digital collateral, and marketing materials, emphasizing the tactile, sensory experience of the brand.
